Journal of Pallab Kakoti

Hash Dash Digital // Blogs4Bytes

What you click is what you get!

What you click is what you get!

October 31, 2014

Amazon has some automated set of actions defined for user experiences of account holders based on their activity that include saving items under “My Wish List”. Every time Amazon system detects such user experience event, it sends an automated “Create ad” instruction to Amazon Adwords.

Continue reading
#SocialMedia #Marketing = #MarketResearch // What's your take on it?

#SocialMedia #Marketing = #MarketResearch // What's your take on it?

October 30, 2014

As a business owner, reaching the right targeted audience and analysing what you are doing to optimize the engagement levels of your consumers across social media are measures that needs constant assessment from time to time. Integrating ways to form an opinion building exercise that turns “likes” into purchases...

Continue reading
Email Seed #Testing List to Improve #Deliverability! #Pallab_in

Email Seed #Testing List to Improve #Deliverability! #Pallab_in

July 18, 2014

The primary to all this metrics for email marketing analytics is relevant only if the mail reaches the intended users inbox avoiding the spam folder. Reaching the inbox is the single largest priority for every email campaigner today and only thereafter other evaluations takes centre stage.

Continue reading
Science of Social Signals for Relative Link Building // #barnacleseo // #holisticseo

Science of Social Signals for Relative Link Building // #barnacleseo // #holisticseo

July 11, 2014

Social signals are similar to the concept of inbound links wherein the more links a site has linking to it, the more it is seen by the search engines as an authority and the higher it will be ranked. Authority of these social signals are determined by sharing quality content in the form of updates, tweets, check-ins, pins, likes & +1s ...

Continue reading
How to Score Performing Content and Optimize CTR% from Responsive Web Pages? #pallab for @blogs4bytes

How to Score Performing Content and Optimize CTR% from Responsive Web Pages? #pallab for @blogs4bytes

March 19, 2014

Probability scores of user interest intent in engaging with the content in webpage redefine how visitor activity is perceived. Creating website content & sections on the layout of the homepage followed by other pages including landing page designs must be suited to a users liking. - Knowing what the user is looking for ...

Continue reading
Hashtag Marketing Research Tools

Hashtag Marketing Research Tools

February 16, 2014

The scope for social media conversations to trend with the editorial news-feeds across Yahoo and other online news agencies & publication websites. Create good advertising text copies sync with #hashtags to target viewer interest & convert them into engagements by channelling click through from the #hashtags to a social media conversation page.

Continue reading
Digitally Yours, Socially Too!

Digitally Yours, Socially Too!

August 30, 2014

Native is making its presence felt more with increasing relevance from mobile devices where hashtags ploy contextual advertisement gateways powered with payment-as-a-service ready one click dynamic conversion triggers waiting to drive reactive consumer driven talk back forums.

Continue reading
Search Engine Optimization for Mobiles

Search Engine Optimization for Mobiles

January 13, 2014

Mobile SEO for your website is all about offering a unique user experience & knowing which mobile browsers are rendering your pages across multiple devices defines your approach as you dig deeper into incorporating a Responsive Design.

Continue reading
How to Write HTML Meta Tags for SEO

How to Write HTML Meta Tags for SEO

January 12, 2014

Writing the perfect HTML Meta Tags for your website will surely guarantee that you are in the good books of the search engines & their respective bots but the corroborative relation between good & bad SERP rankings purely depends on well written content.

Continue reading
Free Web Hosting